મેડાવો.org

Campaign to use cell phones to help in the treatment or identification of accident and disaster victims has taken off worldwide since the first bomb attacks in London earlier this month.

Mobile phone users are being urged to enter a number in their phone’s memory with the acronym ICE, for In Case of Emergency, with the contact person’s name and number.

Paramedics or police would be able to swiftly find the number and use it to reach a relative or friend who could help identify deceased victims and treat injured ones, by providing vital personal information, including details of any medical conditions.

The campaign was launched in May this year, but had limited impact until the first series of London blasts. Those explosions rendered many victims unidentifiable, which sparked an e-mail campaign to spread the ICE idea

Please go ahead and enter ICE information in your cell (mobile) phone, if you have not already done so.